Brand Identity for Loops Club
I founded Loops in Spring of 2024. It started as a passion project of mine to gather fiber art enthusiasts and meet other like-minded individuals throughout the Saint Louis region. These group meetings turned into workshops, markets, coffee shop meetups, to filling up breweries and bars. Loops serves as one of our city’s biggest fiber art communities.
As a professional designer, I had to make sure that the brand was recognizable and rememberable. Coming up with a cohesive, inviting brand was top priority. Not only were simple brand elements needed, I was determined to build other assets such as a website, business cards, stickers, signage, etc. I wanted this to feel like my own business.
Bring on accessibility
Once all of the brand elements were in a good place I started building brand assets. A website was must to make the brand look sophisticated, dependable and professional. The website offers upcoming events, workshop, access to socials, and a contact form.
Loops gets social
While a website is important for our visibility, our Instagram is what really hooks people. Designs and photography style stay consistent to portray a cohesive brand identity.
